The Brief: Create a :60 second spot for both men’s and women’s basketball that highlights current players and storylines within the ACC while connecting to a larger culture and history within the conference.
Part of the challenge here was matching the existing look and feel established in ACCN’s 2022 fall football anthem, Come For It All, while still creating our own unique spots for basketball that are distinct from the football work.
Originally, we were told VO was off the table, but after writing approximately 9,000 scripts we convinced them to let us recruit some world-class talent to help us tell more of a story than we ever could with only supers.