What If One Angle Could Turn a Dying Offer Into a $30 Million Revenue Machine?
That's not hypothetical. I've done it. After 15 years in direct response. A decade generating hundreds of millions of tracked sales for Agora companies, I know how to find the "golden nugget" angle that refreshes fatigue and moves the needle on any offer.
Book a Call — Let's Talk
I Find the Angle Nobody Else Sees
My name is William McCanless. For 15 years, I've been a full-time direct response copywriter working exclusively with some of the largest direct response publishers in the world inside the Agora ecosystem.
I don't just write copy. I find the hidden mechanism — the "golden nugget" — that makes a tired product look new, shiny, and irresistible.
One company handed me a product nobody could figure out how to sell. I dug in, found a completely new angle, and that single product generated over $30 million in revenue.
That's what I do. I take what seems unsellable and make it irresistible. I spot the weak points in your current campaigns and build something your market hasn't seen yet.
What You Get When You Work With Me
Full Mechanism Discovery
I dig deep into your business, your market, your current funnels, your stats, and every nook and cranny of your operation. After performing deep research and extreme ideation, I find the "thing" that's going to make what you offer seem different, unique, novel, and revolutionary compared to all your competitors — so that YOU seem like the only ones who have it.
Complete Campaign Copy
I will architect and orchestrate your soup-to-nuts funnel copy and craft the entire flow from frontend to backend. From ads to squeeze pages, to lead magnets, to email and SMS, to VSLs and webinars. Checkout pages, upsells, downsells, cross-sells, cart abandon sequences, and more.
No Hand-Holding Required
I'm like a copy hound dog. Give me the scent and let me do the rest. Set me on the task and forget it — I'll handle everything from there.
Ready to Talk?
I do not own or run an agency. I do not have a stable of copy cubs to outsource to. I am a high-level copy, funnel, and offer engineer that works extremely carefully on my client's needs in order to utterly transform their results for the better.
Because of that, I need to be able to devote as much time and effort to my clients as possible — which also means I only take on a small number of clients at any given time.
Right now I am open to work with you, but that may not be the case for long.
Here's How It Works
Answer a few quick questions so I can learn about your business before we talk.
We get on a 30-minute call where I learn about your current offerings, your funnels, and your goals — what's working, what's not, and where you want to go.
After the call, I go to work researching your offer and put together a strategic plan for you — completely free.
If you like the plan (or want to refine it together), we talk about working together. If not, you walk away with a free strategy. No pressure either way.
No obligation. No pressure. You'll answer a few quick questions first, then pick a time.